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100 Days of Makeup (#100daysofmakeup) is an Instagram challenge designed for makeup artists to showcase their skills. The goal may audio simple but artists must post interesting and creative makeup pictures or videos for 100 sequent days.

On Instagram, I follow Toronto-based makeup artist Shelley Zimner and am e'er intrigued past her ability to completely transform identities. For example, she posted an evening glam-themed photo 1 day and the side by side twenty-four hours she perfectly emulated Adele'southward wait from the Hi music video.

I contacted Shelley and interviewed her to learn more most her process and, of course, to go a leg upward on some new ideas for the upcoming 2015/2016 wintertime flavor.

From whom do you draw your inspiration for each Instagram post?

I get my inspiration mostly from other makeup artists. I dear reading about makeup artists in the fashion manufacture and learning about their application techniques as well as their favourite products. I am too intrigued past makeup's history; there is no shortage of inspiration from by decades and eras!

How long does it take you to end a picture for each solar day from makeup to editing to uploading?

Depending on the look, it usually takes a few hours. If information technology'south just a simple fashion wait, the makeup application takes about half an hour to 45 minutes whereas special furnishings or a costume look tin can take anywhere from ane to several hours.

Do you plan your design ahead of time or work on the wing?

I similar to programme more elaborate looks ahead of time. For instance, the carbohydrate skull I did for Halloween was drawn upwardly on a face up chart (makeup design) beforehand. Other times, I will non program to do makeup that twenty-four hour period only volition suddenly become inspired by something and then decide on the idea in the moment. Sometimes, I merely play around with the products and come upward with the look equally I go.

Have your clients requested specific looks based on transformations from your Instagram business relationship?

Yes! People tend to really dearest when I do night smokey eyes. Clients normally like this type of look for events, nights out and parties. In that location'south something about a smokey center that is so captivating. They tin can be as unproblematic or dramatic as the customer wants. When done properly, smokey eyes are the perfect mix between sexy and sophisticated.

What look do you like for clients this winter flavor?

For winter I dear to focus on the pare. Skin tends to get dry in the winter and then I enjoy giving my clients a nice moisturized, dewy finish. In one case skin is looking fresh, I similar to add some subtle hints of berry on the lips and cheeks to give the face some color. This makeup pairs perfectly with a nicely clean-cut brow and some mascara, merely tin can besides look very chic with a heavier eye makeup.

If you lot are looking to freshen up your look for the wintertime or to go some helpful tips, check out Shelley'due south Instagram and #100daysofmakeup for new ideas and inspirations from makeup artists around the globe.

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